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How Nike attracted young women into sport

The latest episode of Award Winning Stories on The Drum hears how Nike Italia aimed to get more girls playing sports and just how it planned to engage with them to achieve that.

Talking about the brief and the success of what was another part of the 'Stop at Nothing' campaign, and saw athletes and TikTok influencers come together to promote participation in sport, are Analogfolk creatives Jacqueline Hedge and Gracie Hawes.

The campaign would go onto win Most Innovative Use of New Social Platforms at The Drum Content Awards and in the Travel/Leisure/Sports category for The Drum Awards for the Digital Industries.

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