IFA 2017: With no sign of Beats or Bose, B&O Play was the go to for portable audio

Apple snobbishly does not participate at IFA, so no sign of Beats there. And we could not find Bose, either. However, we did find B&O Play, which is the market leader in portable audio when it comes to sound quality and product design. The wonderful products were featured in the huge LG area - where their technology and headsets are included in the latest two smartphones - as well as their own beautifully designed area oaking of Scandinavian chic and Nordic cool.