Apple snobbishly does not participate at IFA, so no sign of Beats there. And we could not find Bose, either. However, we did find B&O Play, which is the market leader in portable audio when it comes to sound quality and product design. The wonderful products were featured in the huge LG area - where their technology and headsets are included in the latest two smartphones - as well as their own beautifully designed area oaking of Scandinavian chic and Nordic cool.